Product Updates in 2025

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Simplify Video-to-Video API by making height/width optional

We removed height and width as required params for the POST /v1/video-to-video API. We now will automatically figure out orientation of the output video based on the input video.

To take advantage of the this change, please upgrade your sdk version to 0.20.0.

• Python SDK v0.20.0
• Node SDK v0.20.0
• Go SDK v0.20.0
• Rust SDK v0.20.0

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Stable Mode in Lip Sync Video

We launched Stable Mode in Lip Sync Video, which reduces flickering in face swaps with beards, mustaches, piercings, and other items on the face. To use it, select “Stable Mode” under the setting Face Mask after uploading a video. The default setting, “Smart Mode,” remains the same and is recommended for most videos.

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AI Gif Generator in Create Page + API

Try it now https://magichour.ai/create

The GIF Generator is also available via API.

To take advantage of the this change, please upgrade your sdk version to 0.19.0.

• Python SDK v0.19.0
• Node SDK v0.19.0
• Go SDK v0.19.0
• Rust SDK v0.19.0

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🎉 New: Free AI Gif Generator

You can create cool gif for free!

Try it out now https://magichour.ai/products/ai-gif-generator

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Simplify Image-to-Video API

We removed height and width as required params for the POST /v1/image-to-video API. We now will automatically figure out orientation of the output video based on the input image.

To take advantage of the this change, please upgrade your sdk version to 0.18.0.

• Python SDK v0.18.0
• Node SDK v0.18.0
• Go SDK v0.18.0
• Rust SDK v0.18.0

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Photo Colorizer in Create Page + API

If you have any old black/white photos, you can now colorizer it in the dashboard. Try it now https://magichour.ai/create

The colorizer is also available via API.

To take advantage of the this change, please upgrade your sdk version to 0.17.0.

• Python SDK v0.17.0
• Node SDK v0.17.0
• Go SDK v0.17.0
• Rust SDK v0.17.0

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Simplify Lip Sync API and New AI Face Editor API

We removed height and width as required params for the POST /v1/lip-sync API. We now will automatically figure out aspect ratio of the input video and resize based on your subscription’s maximum resolution. This makes it easier to create the video as you no longer need to figure out the aspect ratio of your input video and compute the height/width.

We also released POST /v1/ai-face-editor API.

To take advantage of the this change, please upgrade your sdk version to 0.16.0.

• Python SDK v0.16.0
• Node SDK v0.16.0
• Go SDK v0.16.0
• Rust SDK v0.16.0

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Simplify Face Swap Video API

We removed height and width as required params for the POST /v1/face-swap API. We now will automatically figure out aspect ratio of the input video and resize based on your subscription’s maximum resolution. This makes it easier to create the video as you no longer need to figure out the aspect ratio of your input video and compute the height/width.

To take advantage of the this change, please upgrade your sdk version to 0.15.0.

• Python SDK v0.15.0
• Node SDK v0.15.0
• Go SDK v0.15.0
• Rust SDK v0.15.0

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Stable Mode in Face Swap Video and Photo

We launched Stable Mode in Face Swap Video and Photo, which reduces flickering in face swaps with beards, mustaches, piercings, and other items on the face. To use it, select “Stable Mode” under the setting Face Mask after uploading a video. The default setting, “Smart Mode,” remains the same and is recommended for most videos.

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Higher Quality Text-to-Video

We added higher quality mode to Text-to-video

This feature is available to all web and API users.

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🎉 New: Free AI Face Editor in Create Page

Now you can edit photos in our create page, meaning your outputs will be saved and you have no daily limit! Each meme costs 1 frame.

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API Changes

To take advantage of the latest changes, please upgrade to 0.13.0.

• Python SDK v0.13.0
• Node SDK v0.13.0
• Go SDK v0.13.0
• Rust SDK v0.13.0

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🎉 Create Memes via API

We added POST /v1/ai-meme-generator to our APIs and SDKs. Now you can create memes even faster!

Check out API reference

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⚠️ Breaking changes in GET image/video project APIs

The GET /v1/video-projects/:id and GET /v1/image-projects/:id API type field is updated from enum to string field. This field is mainly used for internal filtering, and having the field being enum means any new mode we add becomes a breaking change. So we decided to introduce this breaking change once so we can more easily add new modes down the line.

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🎉 Edit Face in Create Page

Now you can create memes in our create page, meaning your outputs will be saved and you have no daily limit! Each meme costs 10 frames.

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🎉 New: Photo Colorizer Free Tool

Colorize your photo in seconds, completed free! https://staging.magichour.ai/products/photo-colorizer

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🎉 Create Memes in Create Page

Now you can create memes in our create page, meaning your outputs will be saved and you have no daily limit! Each meme costs 10 frames.

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🎉 New: Free AI Face Editor

Change expression in seconds, completely free! https://magichour.ai/products/ai-face-editor

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Longer Talking Photo Videos

We made improvements to our Talking Photo mode. Now you can generate videos up to 30 seconds, up from 10s.

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🎉 New: Free AI Meme Generator

Create hilarious memes in seconds using our curated templates. No signup needed—just pick a template and go! https://magichour.ai/products/ai-meme-generator

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🐛 Fixed 500 Error in Video Projects API

We fixed an issue where GET /v1/video-projects would return a 500 error when requesting a video project with type: TALKING_PHOTO.

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🎨 Improved Animation Output

We improved Animation mode to make results more artistic, creative, and fluid.

Previously, we used a fast LCM model that often produced a grainy, burnt-in look. Now, we’ve prioritized visual quality and switched to a higher quality model with minimal speed tradeoffs.

Give it a try at https://magichour.ai/create/animation and let us know what you think.

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🎙️ Launching AI Talking Photo API

Checkout the AI Talking Photo API Reference

For SDKs, please upgrade to 0.12.0 to create AI Talking Photo

• Python SDK v0.12.0
• Node SDK v0.12.0
• Go SDK v0.12.0
• Rust SDK v0.12.0

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Launching 5 New Video-to-Video Art Styles

We added a few additional art styles for Video-to-Video.

Try them now: Video-to-Video

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Improved Error Banner

We updated the error banner you see in the image/video details

The new banner includes additional info on why the render failed, and provided some quick actions to retry or contact us for assistance.

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AI Talking Photo Create Page Launch

We’ve launched AI Talking Photo in the Create Page!

With this launch, you can:

• generate up to 10 seconds of video, vs 5 seconds in the free tool.
• utilize our text-to-speech feature as the basis for your audio

Try it now at AI Talking Photo Create Page

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Launching AI Talking Photo Free Tool

Now you can turn photo into a live video! Try it now for free at https://magichour.ai/products/ai-talking-photo

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Launching 36 AI Image Generator Art Styles

We launched 36 new AI image generator art styles so you can generate the image in your vision more easily. This feature is available to all users!

Try it for free: https://magichour.ai/products/ai-image-generator

Create an account to create more https://magichour.ai/create/ai-image-generator

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AI Clothes Changer Speed Improvement

We’ve upgraded our AI Clothes Changer to version 3, providing enhanced quality and performance for all your virtual wardrobe needs.

On 2025-03-07, we released an improved version of AI Clothes changer with higher quality to paid users only. This version improved the quality of the output; however, it was much slower than the previous version. In this latest update, we drastically improved generation time of the new version.

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AI Headshot Generator Custom Prompt Feature

We’ve added prompt customization to our AI Headshot Generator, allowing you to better control the style and appearance of your professional headshots. This feature is available on the web app and API.

To try it out, head over to AI Headshot Generator.

To use custom prompt with Rest API, add the prompt param to your request.

{
  "style": {
    "prompt": "professional passport photo"
  }
}

For SDKs, please upgrade to 0.10.0 to use custom prompt with AI Headshot Generator.

• Python SDK v0.10.0
• Node SDK v0.10.0
• Go SDK v0.10.0
• Rust SDK v0.10.0

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Added Error Codes For Invalid File Path

We added 3 API error codes to identify invalid file path issues. You can get the error details using the GET /v1/image-projects/:id and GET /v1/video-projects/:id endpoints by accessing .error.code and .error.message fields.

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Improved Model / Garment Detection For Small Images

We make improvements to our model and garment detection to better find subjects in low resolution images.

Previously, you would get the error Please use an image with a detectable model or Please use an image with a detectable outfit.

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AI Clothes Changer Quality Upgrade

We released an improved version of AI Clothes changer with higher quality to paid users only. This version has better masking, less errors, and preserves elements more of the original image, like hair.

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Faster Rendering for AI Headshot and Face Swap Photo

We optimized our AI Headshot Generator and Face Swap Photo tools, cutting rendering times drastically.

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Improved face detection in Multi-Face Swap

We improved face detection accuracy in Multi-Face Swap for images with zoomed in faces.

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Multi Face Swap Just Got Better! 🚀

We’ve improved our Multi Face Swap mode — now with 2.5x faster processing and higher quality!

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Added .m4v File Support

All APIs and web UIs now allows files with .m4v extension. All SDKs are updated to reflect this change.

• Python SDK v0.9.3
• Node SDK v0.9.3
• Go SDK v0.9.3
• Rust SDK v0.9.3

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Customizable Caption Templates! 🎉

We’ve added customization options to give you control over your subtitles appearance. You can now customize:

• Text color, text highlight color, and Text border color.
• Vertical and horizontal position.

Try it now: Auto Subtitle Generator

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Animation and Video-to-Video APIs Now Allow File URLs.

To make it easier to use input files, we have now updated final two endpoints to support file urls for input files:

• POST /v1/animation
• POST /v1/video-to-video

Now, you won’t have to upload files to our storage first before calling these two APIs.

res = client.v1.video_to_video.create(
    assets={
        "video_source": "file",
        "video_file_path": "https://cdn.yourwebsite.com/files/video.mp4"
    }
)

res = client.v1.video_to_video.create(
    assets={
        "video_source": "file",
        "video_file_path": "https://cdn.yourwebsite.com/files/video.mp4"
    }
)

res = client.v1.animation.create(
    assets={
        "audio_source": "file",
        "audio_file_path": "https://cdn.yourwebsite.com/files/audio.mp3",
        "image_file_path": "https://cdn.yourwebsite.com/files/image.png",
    },
)

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Generate Subtitle for 3+ Minutes Videos

We added the Auto Subtitle Generator to our dashboard! The max duration of our current tool is 30 seconds. We have now expanded the max to 10,000 frames. This means you can generate videos of length:

• 6.9 minutes at 24fps
• 5.5 minutes at 30fps

Try it now: Auto Subtitle Generator

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Added high_quality Param to Image-to-Video API

We previously introduced a High Quality checkbox to the web app. Now, our API supports high quality generation as well. As a quick recap, “High Quality” is better at detail preservation, ideal for humans and complex images.

To use high quality mode, simply add .style.high_quality param when calling the API.

{
    "style": {
+        "high_quality": true
    }
}

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File URL Support for 5 different APIs.

To make it easier to work with input files, we added support for file urls for the following APIs:

• POST /v1/ai-headshot-generator
• POST /v1/ai-image-upscaler
• POST /v1/image-background-remover
• POST /v1/image-to-video
• POST /v1/lip-sync

Now you don’t have to upload the file to Magic Hour storage first before using the asset in the APIs. Simply use the url in the file_path inputs:

{
  "audio_file_path": "https://cdn.yourwebsite.com/files/audio.mp3",
  "image_file_path": "https://cdn.yourwebsite.com/files/image.png",
  "video_file_path": "https://cdn.yourwebsite.com/files/video.mp4"
}

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Launching Usage-Based Pricing for API users

Benefits:

• ✅ Pay only for what you use
• ✅ Volume discounts—up to 50% off
• ✅ Never run out of frames

For example, 15,000 frames now costs just $18 on our Creator tier instead of $27 with a subscription.

If you’re interested in our new pricing, send us an email at support@magichour.ai.

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Detailed Usage Cost Breakdown + Usage Analytics

For users who has an active usage-based pricing subscription, we added detailed breakdown of cost based on each usage tier in your Developer Hub

Plus, get detailed analytics on your usage:

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Added More Error Codes For More Visibility

We added 4 more API error codes to help you identify why a particular render failed. You can get the error details using the GET /v1/image-projects/:id and GET /v1/video-projects/:id endpoints by accessing .error.code and .error.message fields.

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Added AI Clothes Changer API

AI Clothes Changer is now available via API! Get started with this new API using:

• Python SDK
• Node SDK
• Go SDK
• Rust SDK
• Rest API

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Officially Launching the Magic Hour API

Today we’re excited to announce the Magic Hour API!

Developers can now integrate our AI image & video generation tools directly into their apps and products.

Free to get started for all users, with usage-based pricing available by request.

Check it out at: https://magichour.ai/api.

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Launching AI Clothes Changer!

Head over to AI Clothes Changer to create yours today!

We also launched a free tool to the AI Clothes Changer Product Page so you can try out the new product for free!

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Launching Auto Subtitle Generator Free Tool

We launched a free tool to automate subtitle generation on your video. Head over to the Auto Subtitle Generator Product Page to try out the new product for free!

Each generation is limited to 30 seconds, and you can generate 3 videos free per day. That’s 1.5 minutes of free usage every day!