Pricing Overview

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Which Pricing Model is Right for You?

Magic Hour offers two flexible pricing approaches to fit different usage patterns and business needs. Choose the model that best matches how you plan to use our API.

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Quick Decision Guide

Choose Subscription if you:

• Have predictable, steady usage patterns
• Want cost certainty and budget planning
• Prefer paying upfront for credits
• Need immediate access to all your credits
• Want to build up credit reserves over time

Choose Usage-Based if you:

• Have variable or unpredictable usage
• Want to pay only for what you actually use
• Prefer monthly billing after usage
• Need volume discounts for high usage
• Want to avoid upfront costs

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Side-by-Side Comparison

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Pricing Models Explained

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Subscription Pricing

Pay upfront for credits that never expire. Perfect for steady, predictable usage. Key Benefits:

• Predictable costs - Know exactly what you’ll pay
• Credits upfront - Get all credits immediately
• Yearly savings - Annual billing is discounted
• No usage tracking - Use credits at your own pace

Plans: Annual is billed as $144 /$300 / $792 per year. Paid plans also remove watermarks, include commercial use, and unlock higher-resolution options on each tool. Resolution is per tool, not a single pixel cap for the whole plan. See resolution.

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Usage-Based Pricing

Pay only for what you use, with automatic volume discounts as you scale. Key Benefits:

• Pay as you go - No upfront costs or commitments
• Volume discounts - Up to 50% off at high volumes
• Automatic billing - Monthly charges based on usage
• Perfect for growth - Scales with your business

Tiers: Creator, Pro, and Business. Each has its own rate per credit. Higher tiers cost more per credit and unlock the same higher-resolution options as the matching subscription. See per-credit rates, or estimate a month with the API cost calculator.

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Resolution

Resolution is chosen per request and varies by tool. Your plan gates which options you can pass; higher resolution on the same plan costs more credits. Details are on resolution and models.

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Getting Started

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Step 1: Estimate Your Usage

• Review your expected monthly API calls
• Consider seasonal variations in usage
• Factor in growth projections

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Step 2: Compare Costs

• Low usage (< 10,000 credits/month): Consider Free tier or Creator subscription
• Medium usage (10,000-50,000 credits/month): Compare Creator/Pro subscription vs usage-based
• High usage (> 50,000 credits/month): Usage-based often provides better value with volume discounts

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Step 3: Choose Your Model

• Steady usage: Subscription for predictable costs
• Variable usage: Usage-based for flexibility
• Uncertain usage: Start with usage-based, switch to subscription later